Speaker Interview: Cody Landefeld

Today we’re talking with Cody Landefeld, Senior web strategist and founder at modeeffect. Modeeffect helps technology companies & non-profits build powerful web solutions on WordPress.

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What should we know about you that you haven’t included in your brief, third-person, professional biography?

I am a husband and father of 3.  I enjoy music, sports, and comics.  I started dabbling in WordPress around 2007 because all other CMS options at the time were awful.  Was a fan of WordPress and was pleasantly surprised to find it was and is suitable for most small business websites.

 

You’re on a desert island and your only hope of survival is launching a WooCommerce store, what’s your goto secret tactic?

Setup Stripe first thing so we can get the money we need to pay the rescue boat to come and get us!

 

Tell us a little more about Modeeffect.

codyL is a WordPress consultancy I started around 2005. In 2013 we re-branded to become Mode Effect. The name choice was nice so I didn’t appear to be such an ego maniac 😉

I moonlighted up until 2010 when I was able to fulfill the dream of focusing on our company full time. It’s been quite a journey. One of the things I am most excited about is leading and nurturing a team who can help our clients grow their business and reach their goals.

 

With so many e-commerce solutions — even within WordPress — why choose WooCommerce?

We’ve used other e-commerce systems such as Magento and even other solutions built on WordPress. We started using WooCommerce in 2013 due to it being the most useful and well built e-commerce system we had used for WordPress.

 

What have you learned about working with non-profits that you wouldn’t have known otherwise or was surprising to you?

How much they value their web presence. Non profits are fantastic organizations and certainly have their shares of challenges but they definitely are organized when it comes to funding a resource that’s important to their core funding and existence.

 


Cody’s talk at WordCamp Los Angeles, Build a WooCommerce store that can rival Amazon, will be in The Dunbar on Sunday, September 11, 2016 at 3:30pm.